For some women, growing body hair is a way to protest the standards placed on women regarding beauty. Many see this trend as a way to protest society's rigid beauty standards. History will tell us that women didn't always practice shaving their body hair. Before 1915 and the introduction of women's shaving products, even women posing as pin-ups proudly displayed their body hair. Today, photographers such as Ben Hopper are beginning to use armpit-haired models in their advertisements.